5 Reasons to Love WordPress

laptop keyboardWordPress is used by 60% of all CMS-based websites, accounting for nearly 25% of all websites. At Metisentry, we believe WordPress is the best option for those seeking a content management solution, and here are 5 reasons why:

1. Customizable

WordPress offers a wide variety of themes, widgets, and other customizable options. Themes provide built-in layout and design templates for sites. Features can be added to create a unique home page with headers and sidebars to make navigating your site a breeze. Widgets help to customize sidebar content with site navigation and drop-down menus. Other customization options include website backgrounds, fonts, and colors that developers can use to help give your site unique, personal touches. Continue reading

5 Ways to Achieve Business Success Through Technology

Technology has an impact on almost every part of our lives. To readfuture-672x372 this blog, you are probably on a laptop, tablet, or even a mobile device. The ever-changing technology industry has made our personal lives easier, but it has affected the business world on a much larger scale. The advances in technology have spurred a fast-paced business environment, and today, it is difficult to run a successful business without some form of technology. Here are 5 ways to achieve business success through technology: Continue reading

What is Server Virtualization?

Virtualization is the creation of virtual, rather than actual, or business man hand point to virtual business networkphysical, versions of something. This ‘something’ can include an operating system, a server, a storage device, or a network resource. Generally when we, here at Metisentry, talk about virtualization, we are referring to server virtualization. In server virtualization, one physical server (the host) is able to create multiple virtual servers (the guests). The resources of the host server, including the number and identity of individual physical servers, processors, and operating systems, are unknown to the guest servers, allowing each guest server to operate individually. Continue reading

Why Your ‘Old’ Domain Matters

Looking to give your company a face-lift with a new name, new domainslogo, and new branding and marketing? Before you let your company’s old domain expire, in favor of the new and improved one, there are a few things you need to consider.

  1. Website Redirecting
  2. Renewal of the Old Domain
    • Although you are no longer planning to use the old domain for your site, it is important to renew this domain. Domain names are usually inexpensive to renew, and by doing so, you prevent others from purchasing the rights to this domain. Spending the money to renew your old domain name is money well spent to avoid a branding nightmare. After a few years, customers will be aware of the new domain, and the old one will see less and less traffic. You can track page visits to help determine when it is safe to ditch the old domain.
  3. Marketing Materials
    • Think of all the places you have your web address listed. Perhaps on various pages on your website, internet business listings, and in e-mail signatures. Not to mention physical materials like business cards, pamphlets, fliers and more you may have printed up. They’re now floating around with the old domain on it. Renewing the old domain and redirecting it to the new one buys time for the ‘old’ material to work itself out of circulation and buys you time to get new materials updated, printed and distributed.

So, what happens if you do not follow these simple steps? Continue reading

3 Tips to Keep Your Magento Site Secure

Do you have a site with lots of traffic? A Magento sitemagento-limburg-ma is the perfect solution for e-commerce websites. No matter how many visitors you have to your site, or which part of the shopping process they’re in, Magento solutions maintain a fast user response. But how do you do your part in keeping your Magento site secure? Here are 3 security tips all Magento users need to know:

1. Choose Strong Passwords

When setting up usernames and passwords, make them long and complex to prevent someone from figuring it out. Passwords should include upper and lower case letters, numbers, and special characters. Be sure to make note of your passwords; however, keep this in a secure location off of your computer. Keeping passwords on your browser gives anyone with access to your computer, access to your passwords. Your password needs to be unique to Magento. We are all guilty of using one password for everything because, after all, it’s easy to remember! If a hacker gets a hold of your common password, however, they will easily have access to your Magento site. Keep your personal and professional passwords separate.  It is also recommended that you change your Magento password frequently. Every 3-6 months is sufficient and will help prevent the possibility of a hacker figuring out your password. Continue reading

Who’s Who in Hosting Services?

hp-a-outsource-contract-100339904-origToo often, individuals and businesses buy hosting services such as websites and email accounts, without knowing who is truly providing the service for them. Multi-vendor, or “tower” programs are becoming a very popular hosting solution today. But what happens when your website is down, or your email account isn’t working properly? Who do you call? Who can fix the problem?

In multi-vendor programs, the servers, the data storage, the networking equipment, and the software all come from different providers working together. This means your website or email is being set-up in one area, stored with a different vendor, and supported by yet another provider. Who is behind all of these individual areas? When buying a multi-vendor service, the ‘main provider’ to you is the initial one you purchased the service from. You may never even know the other, underlying vendors they work with. Continue reading

Are You Ready for Mobilegeddon?

responsiveNext Tuesday, April 21, 2015 has been dubbed Mobilegeddon. On this day, Google will be implementing new algorithms that will consider a website’s mobile-friendliness when ranking search results.

That means now, more than ever before, having a slow, unresponsive website will hurt your sales and branding. Load time, uptime, and mobile-friendliness all impact a website’s responsiveness. Even the slightest variation in any of these can influence your conversion metrics, analytics and more. Services like Google Analytics and HasUptime can help monitor your website availability, speed and metrics.

Not sure if your website is ready for Mobilegeddon? Here are a few tools to help you prepare: Continue reading

4 Reasons Regular Email Does NOT work for Mass Emailing

Whether sending out the latest company newsletter oryouve-got-email-374x480 promoting the next big product or service, email marketing has become a fundamental tool in the business world. However, this tool is commonly abused. Using a regular email system is helpful for internal use, yet has some consequences when overused externally:

1. Risk of breaching the CAN-SPAM Act

This act lays out rules businesses need to follow for commercial emailing pertaining to, but not limited to:

  • Subject lines
  • Opt-out options
  • Company information disclosure

Continue reading